Life is better with 24/7 access to a beautiful place with a great vibe and good friends.
We made it happen in Sweden and called it Substitutet.
Now we’re setting up the next generation in Tel Aviv.
We call it Centia House.
A beautiful place, designed to create a vibrant social life for a hundred carefully selected members.
Rigorously selected for openness, vibe, competence, and uniqueness. We aim for a diversity in terms of age, gender, personality and background yet comprising of the kindest, brightest, and most creative people in Tel Aviv. Hard cap at 100 members.
A centrally located, spectacular house. Spacious, well decorated with lots of hangout spaces, a fully equipped kitchen and stocked bar, cleaning services etc. There members always feel at home and something interesting/fun/engaging is constantly going on. Open 24/7 to members +1.
Anything from chill intimate evenings spent in deep conversations and plain fun to thought provoking lectures, music sessions, all kinds of art, workshops, spectacularly sophisticated parties of the kind this city has never seen, and much more.
Adam & Thalia built a similar place in Stockholm for the past 5 years by the name Substitutet. They’re coming to Israel to take the concept to the next level with Centia House.
What is Substitutet?
When people first hear about Substitutet they often assume it’s a co-working space, a hippie commune or a night club. If this was your first impression you're forgiven, as Substitutet defies categorization. Much like maker spaces, we work on thought provoking projects in tech, art and music. We have parties unlike any other, often with people flying in from around the world just take part. We also work on deeply personal and spiritual aspects like beauty, nature, duty, money, family, and death. We leverage the strength in community to improve all aspects of our lives. We hang out, laugh, create, connect, help each other, and build amazing lives together, every day.
Substitutet was originally founded in 2015 in Stockholm, Sweden. Initially it didn’t have an outspoken goal but grew into a flourishing community. With time we realized the immense value the place created for its members, and we’ve kept improving our capacity to maximize that potential. In the following years we ran many experiments and the richness of life that this has provided to it’s members in terms of experiences, personal growth, friends and joy has been incredible.
In Stockholm, most of those who’ve heard about Substitutet don’t know exactly what it is and base their assumptions on what’s seen on our instagram feed. The rumors are that it's a place where the coolest people hang out and that the most amazing things happen there. We expect Tel Aviv to beat that by a mile.
The venue, the network.
The place is thoughtfully decorated in an eclectic style, with a ridiculous amount of comfortable hangout spaces. It has it’s own unique vibe and doesn’t feel like any other place. There’s plenty of art and is a feast for the senses, yet it clearly holds a high standard. We’re talking real, inspiring, thought provoking art, not blacklight finger painting from a hippie shack. The place is always kept neat and clean. There’s a stocked bar and kitchen and also a room with comfortable, made beds to sleep over if needed. Everything is for you. The atmosphere is friendly and welcoming. You feel very much at home but without any of the associated responsibilities. You come when you want, leave when you want, and do what you want.
Imagine a place not far from where you live to which you can always go and be most welcome. In this place there’s always something interesting happening. You might walk in on a deep discussion about global geopolitics shrouded in smoke and fueled by whiskey. It could be a jam session with strings and bagpipes, a group building artificial clouds for an upcoming event or a delicious cookout - just grab a plate. You know everyone who’s there. You have a stronger connection with some but you care for all of them and they care equally for you.
That’s the venue, but the real value lies with the people. It’s hard to overestimate the benefits of a strong community. If the most important things for a great life are good relationships and joyful experiences – then that part is already covered. But let’s put aside the warm friendships and great experiences for a moment. On a solely practical level there are so many things in life which are so much easier when you have a competent group of people who are eager to help you. From simple things like fixing a leak or finding a good school to career advice and business contacts. Togetherness is strong. No problem is too small or too personal.
There is always someone at the core of the community whose job it is to keep tabs on what every member is struggling with personally and what goals they are pursuing. Together we continuously find creative ways to leverage the power of our community to contribute to every single persons success.
Why Tel Aviv? We (Adam & Thalia) decided after a long period of deliberations that we want to plan our future lives in Israel rather than Sweden. The reasons are many and will be happily shared in a more fitting occasion. Leaving Substitutet is not easy, but now that the decision has been made we are focusing forward.
The idea of living without the same kind of community as the one we've built in Sweden is tragic to us, but we have done it before and we can certainly do it again. Fortunately there's no reason that it shouldn't work just as well in Israel. In fact, considering everything that we've learned in the past 5 years – it should work even better.
So we're striving towards the ambitious goal of creating something that will be even better. An insane improvement to our lives, and to those who join us. The first step is to build the core of the community – the first 30 members. After that, we aim to find a spacious house in Neve Tzedek and start creating the house of Centia. The blurred below photos are to give an idea of the atmosphere we are looking to create.
Set up a call with Adam or Thalia
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More about the founders
Meet Adam & Thalia
Adam and Thalia met at Substitutet in September of 2017. The months later they married, and now live happily ever after – wherever the road takes them.
Adam, after two decades of travels, adventure, business ventures and projects, found himself in Sweden in 2015, building what was to become Substitutet. In the early days Adam was balancing between Substitutet and his career in business. It took a few years before Adam decided to put his main efforts into Substitutet, abandoning most of the rest. Despite having created multiple experiences, gatherings and projects within Substitutet that have gotten high praise, Adam’s favorite pay-off is the dozens of friends who name Substitutet as the place where they've made some of their closest friends and had some of their most meaningful and life changing moments.
Thalia has led a secluded and relatively uneventful life until she met Adam. After coming to Sweden alone at age 24 with a single suitcase and a strong will to become her own person, she found her life completely turned upside down in the best ways imaginable. She brought her enthusiasm into Substitutet when she started to work on projects together with Adam. Soon became an irreplaceable person within it. Thalia has an eye for true beauty and ears sensitive to great music. She uses her good taste to create exceptional aesthetics and atmosphere at Substitutet. She likes when people confide in her about their inner lives, because everyone has something curios, interesting or special about them.
At Substitutet, Adam is the strategist and always takes the time to help with precise, effective solutions and thoughtful life advice. Thalia is Substitutet’s heart and soul, and cares deeply for the wellbeing of others minds and spirit.
In their spare time they do pretty much the same as during work hours and are grateful to enjoy this wonderful synergy between meaningful work and fulfilling leisure — this, and the great social life is what they’ve built for themselves and what they want to build for others.